Track and field’s eternal challenge | Athletics North

Composite of two track and field athletes and track analyst with text "gimmicks won't save us"

Every four years track and field gets its moment in the sun when viewers “parachute in” for the Olympics, but how does the sport grow and gain new audiences between Games? Certified track nerd Morgan Campbell has some ideas on how to grow the sport, and some criticism on what is definitely not working.

CBC | Sports News

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